Business
SCOPE OF WORK
The Group sells over 150 brands, covering over 7,000 skincare, fragrance, make-up and HairCare, body care products, handbags and accessories under international brands including own-brands and exclusive products. Its extensive regional retail network currently comprises of over 3 “Baghe Khatina” multi-brand stores in Iraq and 4 wholesale stores, as well as 43 Flormar specialty stores, two Marka specialty stores and one Opulent specialty store.
BRAND MANAGEMENT
In addition to selling its own-brand products, the Group also operates as the sole agent for many international cosmetics brands in Iraq. Baghe Khatina is today one of the largest sole agents in cosmetics in Iraq, with services that include brand management, marketing, sales and distribution. The Group currently manages over 6 exclusive international beauty brands including Flormar, LAKMÉ COSMETICS, Ákos, SPS Cosmetic, Renée Blanche, Pretty by Flormar, etc. This business accounts for over 75.3% of Baghe Khatina total retail turnover.
BUSINESS STRATEGY
BUSINESS NETWORK
Currently, the “Baghe Khatina” stores and counters in all regions are solely owned and operated by the Group, with no operation in the form of partnership.
As at 1 April 2017, the retail network of Baghe Khatina is as follows:

No. of Stores / Counters
Multi-brand "Baghe Khatina" Store / Wholesale
Single-brand Image Store / Counter
duhok
3
9
Erbil
2
12
Baghdad
1
11
Basra
1
2
Kirkuk
-
3
Sulaimaniyah
1
5
Anbar
-
1
duhok
3
9
Najaf
-
1
Diwaniyah
-
2
Babil
8
1